ANGELA MAE C. CATBAGAN; ENRICO L. TORRES; MARY CAROLINE N. CASTAÑO. THE IMPACT OF CLIENT CENTRICITY STRATEGY ON THE RETENTION OF CLIENTS IN SELECTED COMMERCIAL BANKS IN MAKATI AREA. ADVANCED INTERNATIONAL JOURNAL OF BANKING, ACCOUNTING AND FINANCE (AIJBAF), [S. l.], v. 4, n. 13, 2024. Disponível em: https://gaexcellence.com/aijbaf/article/view/986. Acesso em: 5 jul. 2025.