https://gaexcellence.com/aijbaf/issue/feed ADVANCED INTERNATIONAL JOURNAL OF BANKING, ACCOUNTING AND FINANCE (AIJBAF) 2026-09-09T17:07:06+08:00 Open Journal Systems <p>The <strong>Advanced International Journal of Banking, Accounting and Finance (AIJBAF)</strong> is published by <strong>Global Academic Excellence (M) Sdn Bhd (GAE)</strong> to serve academicians a platform of sharing and updating their knowledge and research outputs as well as information within the sphere of banking, accounting, and finance. <strong>AIJBAF</strong><strong> </strong>invites researchers, academicians, practitioners and students for the submission of articles either in English or Malay. The publication for this refereed journal are <strong>quarterly (March, June, September and December).</strong> This journal uses <strong>double</strong>-<strong>blind review</strong>, which means that both the <strong>reviewer</strong> and <strong>author identities</strong> are concealed from the reviewers, and vice versa, throughout the review process. To facilitate this, authors need to ensure that their manuscripts are prepared in a way that does not give away their identity.</p> https://gaexcellence.com/aijbaf/article/view/8234 SUSTAINING THE TAKAFUL INDUSTRY IN MALAYSIA: CRITICAL FACTORS AND STRATEGIES 2026-09-09T17:07:06+08:00 Muhammad Zarunnaim Wahab m.zarunnaim@uum.edu.my Suheil Che Sobry suheil@uitm.edu.my Daing Maruak Sadek daing729@uitm.edu.my <p style="text-align: justify;">This paper aims to outline the future direction of Malaysia's takaful industry by highlighting several crucial aspects that takaful operators should focus on to ensure long-term sustainability. To accurately address the research objectives, a qualitative research methodology was employed. Primary data was collected through in-depth interviews with four informants who possessed expertise in various fields related to takaful. The analysis identified six critical areas that require attention for the sustenance of the Malaysian takaful industry: increasing the number of retakaful companies, introducing Sharia parameters, establishing a clear insolvency framework, ensuring transparency in the legal and operational framework, enhancing the knowledge and trustworthiness of agents, and conducting comprehensive research. This study has several limitations. Firstly, the focus on the perspectives of takaful operators (TOs) in Malaysia may limit the generalizability of the findings to TOs in other countries. Secondly, the small number of informants interviewed may not fully capture the diversity of opinions and experiences in the industry. Future research could address these limitations by expanding the scope to include multiple countries and increasing the sample size of informants. The findings provide valuable insights for takaful operators, guiding them in developing future business targets and directions. These results are significant for the industry, offering strategies to increase market share and deliver better quality products and services to customers.</p> <p style="text-align: justify;">&nbsp;</p> 2026-09-09T00:00:00+08:00 Copyright (c) 2026 ADVANCED INTERNATIONAL JOURNAL OF BANKING, ACCOUNTING AND FINANCE (AIJBAF) https://gaexcellence.com/aijbaf/article/view/8232 THE IMPACT OF FINANCIAL LITERACY ON ROBO-ADVISOR ADOPTION DURING ECONOMIC CRISIS: EVIDENCE FROM MALAYSIA 2026-09-09T17:00:47+08:00 Najihah Abd Razak najihah.razak@apu.edu.my Kamisah Ismail kamisah.ismail@um.edu.my <p style="text-align: justify;">Despite the potential benefits of robo-advisors, their adoption in Malaysia lags other East Asian developing economies, particularly during the recent economic crisis. The connection between the dimensions of financial literacy and the use of robo-advisors has not been adequately studied in the context of AI-assisted services in the past. This gap highlights the need to explore underlying behavioral and perceptual factors influencing the adoption of robo-advisors. This study builds upon the Technology Acceptance Model (TAM) by adding the financial literacy dimensions as external antecedents of perceived usefulness and behavioural intention to adopt robo-advisors. This addition expands the traditional TAM by showing that the adoption of robo-advisors is not only influenced by the perceptions of the users towards the technology itself, but also by their financial capabilities and orientations. A survey questionnaire was used to collect data on 380 Malaysian retail investors, which was analyzed by Partial Least Squares Structural Equation Modeling (PLS-SEM). Financial knowledge (β=0.613, p&lt;0.05) and financial attitude (β=0.292, p&lt;0.05) were found to have significant positive effects on perceived usefulness, and perceived usefulness exhibited a significant positive effect on intention to use (β=0.671, p&lt;0.05), confirming its central role as a determinant of behavioral intention in this model. The model was observed to have a moderate predictive ability of behavioral intention to use by 53.2%. The results add to the existing literature on the adoption of financial technologies in emerging markets and have a number of practical implications. The providers must make conscious efforts to demonstrate the practical worth of their services by case studies, live demonstrations and interactive simulations that display the performance of robo-advisors in volatile markets. To policymakers and regulators, the findings highlight the importance of focusing on how individuals can use their skills with technology to deal with risk and improve financial decision-making in crisis situations.</p> 2026-09-09T00:00:00+08:00 Copyright (c) 2026 ADVANCED INTERNATIONAL JOURNAL OF BANKING, ACCOUNTING AND FINANCE (AIJBAF)