WHAT DRIVES SMES TO ADOPT FINTECH? THE MEDIATING ROLE OF PERCEIVED RELATIVE ADVANTAGE AND SECURITY
DOI:
https://doi.org/10.35631/AIJBES.828014Keywords:
Fintech Adoption, SME, Perceived Relative Advantage, Perceived SecurityAbstract
This research aims to examine the adoption intention of FinTech among SMEs in Bangladesh using a cross-sectional approach with data collected through a standardized questionnaire comprising six constructs: perceived organizational readiness, perceived competitive pressure, facilitating conditions, perceived relative advantage, perceived security, and behavioral intention. A quantitative method was applied, integrating positivism and deductive reasoning to identify relationships among variables, and the data were analyzed using PLS-SEM. The findings reveal that perceived organizational readiness and perceived competitive pressure positively influence behavioral intention, whereas facilitating conditions show no significant effect on adoption intention. Moreover, perceived relative advantage mediates the relationship between organizational readiness and adoption intention, while perceived security mediates the relationship between facilitating conditions and adoption intention; however, no mediation effect was observed for organizational readiness and competitive pressure. PLSpredict results indicate that the proposed model has a medium level of predictive power, and robustness tests examining quadratic effects and endogeneity further confirm the reliability of the model.
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