Rozita Naina Mohamed, Anusara Sawangchai, Mohd Saifullah Rusli, J.S. Keshminder, S.C. Chuah and Wanchai Akpornpis 2024. THE IMPACT OF DIGITAL MARKETING APPLICATIONS ON CONSUMER SATISFACTION AND BEHAVIOR IN EVENT MARKETING: A STUDY IN SOUTHEAST ASIA. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES). 6, 21 (Sep. 2024).