Nurul Afiqah Ahmad, Nawal Esa Yazid Esa, Azura Abdul Rahman, Hazliza Haron, Farhana Mohd Nazmi and Nor Tasnim Syahera Rasak 2024. TIKTOK’S IMPACT ON CONSUMER BEHAVIOUR: A CONCEPTUAL REVIEWS. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES). 6, 20 (Jun. 2024).