Sopyan Ibnu Hasim, Antong, Syafruddin and Muammar Khaddapi 2024. THE INFLUENCE OF PROMOTION AND PRODUCT QUALITY ON CUSTOMER LOYALTY THROUGH PURCHASING DECISIONS AS AN INTERVENING VARIABLE . ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES). 6, 22 (Dec. 2024). DOI:https://doi.org/10.35631/AIJBES.622004.