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Aimi Nadia Ibrahim and Noor Hasmini Abd Ghani 2024. THE MEDIATING EFFECT OF BRAND LOVE ON BRAND TRUST AND BRAND LOYALTY: CONCEPTUAL PAPER. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES). 6, 22 (Dec. 2024). DOI:https://doi.org/10.35631/AIJBES.622018.