Che Faridah Che Mahmood, Juliana Mohamed Abdul Kadir, Azila Jaini and Faridah Najuna Misman 2025. GREEN CONSUMERISM: ADOPTION OF ECO-FRIENDLY BAGS AMONG UNIVERSITY STUDENTS. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES). 7, 24 (Jun. 2025). DOI:https://doi.org/10.35631/AIJBES.724005.