Nur Hafifa Iswati, Nur Qurratul’ Aini Ismail, Hassad Hassan and Nur Najmilia Zulkifli 2025. THE FACTORS OF MALAYSIA’S CONSUMER ENGAGEMENT TOWARDS BRAND AWARENESS ON TIKTOK. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES). 7, 24 (Jun. 2025). DOI:https://doi.org/10.35631/AIJBES.724007.