Ma Zhiguang and Shakirah Noor Azlan 2025. THE DETERMINANT FACTORS IN PERFORMANCE OF PRIVATE HIGHER EDUCATION IN GUANGDONG PROVINCE CHINA. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES). 7, 24 (Jun. 2025). DOI:https://doi.org/10.35631/AIJBES.724022.