Esa, N.E.Y., Abdul Rahman, A. and Ahmad, N.A. 2025. THE IMPACT OF ETHICAL TRANSPARENCY ON CONSUMER TRUST IN AI-DRIVEN MARKETING: A CONCEPTUAL FRAMEWORK. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES). 7, 25 (Sep. 2025). DOI:https://doi.org/10.35631/AIJBES.725032.