[1]
Gu, Y., Nazarudin, M.N. and Mazalan, N.S. 2025. THE ROLE OF LIVE STREAMING ELEMENTS IN INFLUENCING CONSUMER PURCHASE BEHAVIOR: A SYSTEMATIC LITERATURE REVIEW OF THE FITNESS PRODUCT MARKET. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES). 7, 26 (Dec. 2025), 56–63. DOI:https://doi.org/10.35631/AIJBES.726004.