Anak Bahasan , A.A. and Abdul Jabar, N.F. 2025. FRAMING INNOCENCE AND CONTROVERSY: A CRITICAL DISCOURSE ANALYSIS OF BALENCIAGA’S 2022 ADVERTISING CAMPAIGN EXPLOITING CHILDREN. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES). 7, 26 (Dec. 2025), 342–360. DOI:https://doi.org/10.35631/AIJBES.726024.