Dewanto, R.A., Ezran, M. and Tarmizi, A. 2026. THE LOCAL WISDOM OF PRODUCT DESIGN AS A CULTURAL HERITAGE IN THE DIGITALIZATION ERA. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES). 8, 27 (Mar. 2026), 411–422. DOI:https://doi.org/10.35631/AIJBES.827027.