Hasni, N.A.A., Arifin, A.S. and Mohamad, N. 2026. SERVICE QUALITY AND CUSTOMER SATISFACTION IN THE AIRLINE INDUSTRY: A CASE STUDY OF MALAYSIA AIRLINES IN MALAYSIA. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES). 8, 28 (Jun. 2026), 316–326. DOI:https://doi.org/10.35631/AIJBES.828021.