Jayakumar, R.R., Norizan, S., Marzaini, A.F.M., Krishnan, D., Enggong, T.S. and Choi, J.K.A. 2026. A MODERATED CONCEPTUAL FRAMEWORK OF AI-DRIVEN EDUCATIONAL GAMES AND THEIR IMPACTS ON LEARNING OUTCOMES: THE ROLES OF TEACHER SUPPORT, LEARNER PREPAREDNESS AND ETHICAL AWARENESS. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES). 8, 28 (Jun. 2026), 362–371. DOI:https://doi.org/10.35631/AIJBES.828024.