Anna, A., Mohamad, Z.Z. and Kumaran, V.V. 2026. EXPLORING GREEN-DIGITAL INTEGRATION AND FIRM PERFORMANCE IN MALAYSIA’S AUTOMOTIVE INDUSTRY: A CONCEPTUAL FRAMEWORK. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES). 8, 28 (Jun. 2026), 614–629. DOI:https://doi.org/10.35631/AIJBES.828039.