Zahari, N.A.S., Abdull Rahman, N.L., Abd Mutalib, H. and Safiyuddin, F.S. 2026. SUSTAINING MOBILE BANKING USE: INSIGHTS FROM CUSTOMERS IN THE NORTHERN REGION OF MALAYSIA. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES). 8, 29 (Sep. 2026), 62–74. DOI:https://doi.org/10.35631/AIJBES.829004.