Omar, N., Isa, N.S.M., Halid, S., Sulaiman, N. and Rahman, R.A. 2026. GAMIFICATION IN HIGHER EDUCATION: INVESTIGATING MOTIVATIONAL DRIVERS AMONG ACCOUNTING UNDERGRADUATES IN MALAYSIA. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES). 8, 29 (Sep. 2026), 580–593. DOI:https://doi.org/10.35631/AIJBES.829032.