Mad, S., Suffian, M.T.M., Mat, T.Z.T. and Omar, N.B. 2026. SUSTAINABILITY INITIATIVES AND PERSISTENT CHALLENGES IN MALAYSIA’S PALM OIL INDUSTRY: EVIDENCE OF A CREDIBILITY GAP . ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES). 8, 29 (Sep. 2026), 625–642. DOI:https://doi.org/10.35631/AIJBES.829035.