Hamid, Y., Ibrahim, M., Anwar, I.S.K., Rahman, R.A. and Salleh, N.A. 2026. EXPLORING TASK‑TECHNOLOGY FIT AND ATTITUDE TOWARDS USE IN VIDEO‑BASED LEARNING ADOPTION: EVIDENCE FROM MALAYSIAN HIGHER EDUCATION. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES). 8, 29 (Sep. 2026), 1039–1052. DOI:https://doi.org/10.35631/AIJBES.829059.