Suhairi, L.H.L. and Ghani, N.H.A. 2026. STRENGTHENING E-BRAND EQUITY IN MALAYSIA’S THREE-STAR HOTELS: THE ROLE OF SOCIAL MEDIA MARKETING AND E-BRAND EXPERIENCE. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES). 8, 29 (Sep. 2026), 1558–1573. DOI:https://doi.org/10.35631/AIJBES.829089.