Ibrahim, N. A.; Yunus, N. A. M.; Abd Manaf, K.; Masdek, N. R. N. M.; M. Antara, P.; Hendrayati, H.; Anuar, M. Z. USING GENERATIVE ARTIFICIAL INTELLIGENCE (GEN AI) FOR TIKTOK CONTENT MARKETING AMONG ONLINE SELLERS: A TECHNOLOGY ACCEPTANCE MODEL PERSPECTIVE. AIJBES 2026, 8, 38-47.