Ronnie Pangan, & Jaehak Shim. (2021). CAUSE-RELATED MARKETING AND CAUSE SPONSORSHIP’S COMPANY-CAUSE FIT AND eWOM: SPREADING CSR ON FACEBOOK. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), 3(8), 22–40. Retrieved from https://gaexcellence.com/aijbes/article/view/192