Nor Amira Mohd Ali, & Muhammad Hanif Abdul Gafar. (2024). THE EVOLUTION OF THE RESEARCH LANDSCAPE ON MARKETING STRATEGIES IN CROSS-CULTURAL CONTEXT: A BIBLIOMETRIC PERSPECTIVE. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), 6(21). Retrieved from https://gaexcellence.com/aijbes/article/view/4239