Che Faridah Che Mahmood, Juliana Mohamed Abdul Kadir, Azila Jaini, & Faridah Najuna Misman. (2025). GREEN CONSUMERISM: ADOPTION OF ECO-FRIENDLY BAGS AMONG UNIVERSITY STUDENTS. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), 7(24). https://doi.org/10.35631/AIJBES.724005