Esa, N. E. Y., Abdul Rahman, A., & Ahmad, N. A. (2025). THE IMPACT OF ETHICAL TRANSPARENCY ON CONSUMER TRUST IN AI-DRIVEN MARKETING: A CONCEPTUAL FRAMEWORK. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), 7(25). https://doi.org/10.35631/AIJBES.725032