Shanmugam, T., Abdullah, Z., Mohd Hasan, N. A., & Tham, J. S. (2025). INSTITUTIONALIZING DIGITAL PUBLIC RELATIONS: STRENGTHENING GOVERNMENT-CITIZEN ENGAGEMENT THROUGH SOCIAL MEDIA IN MALAYSIA THROUGH INSTITUTIONAL THEORY. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), 7(26), 408–426. https://doi.org/10.35631/AIJBES.726028