Neging, P., Ali, J. K., Nasirun, N., Yacob, Y., Andrew, L., & Bakiewicz, A. (2026). THE HYPER-CONNECTED SOUL: A NARRATIVE REVIEW OF SOCIAL MEDIA DEPENDENCY AMONG GENERATION Z THROUGH THE INTEGRATED FRAMEWORK OF DIGITAL MARKETING AND ISLAMIC PSYCHOSPIRITUALITY. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), 8(29), 1517–1531. https://doi.org/10.35631/AIJBES.829086