Suhairi, L. H. L., & Ghani, N. H. A. (2026). STRENGTHENING E-BRAND EQUITY IN MALAYSIA’S THREE-STAR HOTELS: THE ROLE OF SOCIAL MEDIA MARKETING AND E-BRAND EXPERIENCE. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), 8(29), 1558–1573. https://doi.org/10.35631/AIJBES.829089