Azizul, Z. M., Isa, A. N. M., & Ismail, M. Y. (2026). CONSTRUCTING EMPATHY THROUGH AI-GENERATED FILM: A SEMIOTIC ANALYSIS OF ENVIRONMENTAL CSR CAMPAIGNS . ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), 8(29), 1654–1672. https://doi.org/10.35631/AIJBES.829095