ROZITA NAINA MOHAMED; ANUSARA SAWANGCHAI; MOHD SAIFULLAH RUSLI; J.S. KESHMINDER; S.C. CHUAH; WANCHAI AKPORNPIS. THE IMPACT OF DIGITAL MARKETING APPLICATIONS ON CONSUMER SATISFACTION AND BEHAVIOR IN EVENT MARKETING: A STUDY IN SOUTHEAST ASIA. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 6, n. 21, 2024. Disponível em: https://gaexcellence.com/aijbes/article/view/1625. Acesso em: 19 jul. 2025.