IMA ILYANI IBRAHIM; NUR HAZIRAH MOHAMMAD YATIM. THE PURCHASE INTENTION’S DRIVER OF PRIVATE LABEL BRANDS FROM THE HYPERMARKET STANDPOINT. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 2, n. 5, p. 01–14, 2020. Disponível em: https://gaexcellence.com/aijbes/article/view/172. Acesso em: 18 jun. 2025.