PRAGASH MUTHU RAJAN; FONG MI LYN; NG SIEW MUN; KOK SEOW SIAN; LIEW SHEN YI. FACEBOOK ADVERTISING AND ONLINE PURCHASING DECISIONS: AN ANALYSIS OF THE USES AND GRATIFICATIONS THEORY. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 3, n. 7, p. 10–23, 2021. Disponível em: https://gaexcellence.com/aijbes/article/view/181. Acesso em: 4 jul. 2025.