RONNIE PANGAN; JAEHAK SHIM. CAUSE-RELATED MARKETING AND CAUSE SPONSORSHIP’S COMPANY-CAUSE FIT AND eWOM: SPREADING CSR ON FACEBOOK. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 3, n. 8, p. 22–40, 2021. Disponível em: https://gaexcellence.com/aijbes/article/view/192. Acesso em: 21 may. 2025.