AURELIA AGATHA; KURNIA FAJAR AFGANI. THE PERCEIVED VALUES OF INDONESIAN GENERATION Z TOWARDS A LOCAL BRAND’S PRICING STRATEGY. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 3, n. 9, p. 36–46, 2021. Disponível em: https://gaexcellence.com/aijbes/article/view/203. Acesso em: 17 jul. 2025.