MILYANA RAHAYU. THE EFFECTIVENESS OF PRODUCT PLACEMENT ON YOUTUBE CONTENT VIDEO TOWARD CONSUMER PURCHASE DECISION IN INDONESIA. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 3, n. 9, p. 143–154, 2021. Disponível em: https://gaexcellence.com/aijbes/article/view/210. Acesso em: 27 jun. 2025.