DITA INDAH SYAHARANI. THE EFFECTIVENESS OF DOVE CAMPAIGN FOR REAL BEAUTY IN AFFECTING CUSTOMERS’ PURCHASE DECISION TOWARD DOVE PRODUCTS. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 3, n. 9, p. 244–264, 2021. Disponível em: https://gaexcellence.com/aijbes/article/view/217. Acesso em: 16 jul. 2025.