GABRIEL AUDELIA MARTIAWAN. THE INFLUENCE OF BRANDED WEB SERIES TOWARDS PURCHASE INTENTION OF TELECOMMUNICATION PROVIDER (CASE STUDY: XL AXIATA). ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 3, n. 9, p. 313–333, 2021. Disponível em: https://gaexcellence.com/aijbes/article/view/221. Acesso em: 17 jul. 2025.