NOR AMIRA MOHD ALI; MUHAMMAD HANIF ABDUL GAFAR. THE EVOLUTION OF THE RESEARCH LANDSCAPE ON MARKETING STRATEGIES IN CROSS-CULTURAL CONTEXT: A BIBLIOMETRIC PERSPECTIVE. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 6, n. 21, 2024. Disponível em: https://gaexcellence.com/aijbes/article/view/4239. Acesso em: 1 jun. 2025.