NORHAFIZAH ABDUL HALIM; SHAZWANI MOHD SALLEH; SITI MURNI MAT KHAIRI; MOHD SHAHID AZIM MOHD SAUFI; MOHAMAD KHAIRUDDIN ABDUL HALIM. CONSUMER BEHAVIOR IN ONLINE-TO-OFFLINE (O2O) COMMERCE: INSIGHTS AND TRENDS. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 6, n. 21, 2024. Disponível em: https://gaexcellence.com/aijbes/article/view/4293. Acesso em: 7 jul. 2025.