AIMI NADIA IBRAHIM; NOOR HASMINI ABD GHANI. THE MEDIATING EFFECT OF BRAND LOVE ON BRAND TRUST AND BRAND LOYALTY: CONCEPTUAL PAPER. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 6, n. 22, 2024. DOI: 10.35631/AIJBES.622018. Disponível em: https://gaexcellence.com/aijbes/article/view/4506. Acesso em: 8 jul. 2025.