NOR HAFIZA OTHMAN; NURUL FAIZAH HALIM; NUR A’MIRAH MOHD YAZIZ. DETERMINANTS OF FRANCHISEE SURVIVAL: AN EMPIRICAL STUDY IN MALAYSIA . ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 7, n. 23, 2025. DOI: 10.35631/AIJBES.723005. Disponível em: https://gaexcellence.com/aijbes/article/view/4826. Acesso em: 25 may. 2025.