MUHAMMAD IZRAL IBERAHIM; MUHAMMAD SAIFUL ISLAM ISMAIL; MUHAMAD HASIF YAHAYA. ISLAMIC BRAND PERSONALITY: CRITICAL REVIEW IN PREVIOUS STUDIES FROM ISLAMIC PERSPECTIVE. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 7, n. 23, 2025. DOI: 10.35631/AIJBES.723010. Disponível em: https://gaexcellence.com/aijbes/article/view/4887. Acesso em: 3 aug. 2025.