MUHAMMAD SAIFUL ISLAM ISMAIL; SYAIMAK ISMAIL; AEMY AZIZ; AHMAD AFIQ IRSHAD OMAR; MUHAMMAD SAIFUL ISLAMI MOHD TAHER; SUHEIL CHE SOBRY; MUHAMMAD KHAIRUL ZHARIF NOR A’ZAM. RETHINKING ISLAMIC BRANDING: IS A NEW PHILOSOPHICAL ASSUMPTION NECESSARY?. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 7, n. 23, 2025. DOI: 10.35631/AIJBES.723021. Disponível em: https://gaexcellence.com/aijbes/article/view/5106. Acesso em: 4 aug. 2025.