ZAIDIE CHEN; FATIHAH MOHD; NUR AIN AYUNNI SABRI. EXPLORING THE ROLE OF PERCEIVED EXTERNAL CONTROL AND COMPUTER PLAYFULNESS IN MOBILE BANKING ADOPTION. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 7, n. 23, 2025. DOI: 10.35631/AIJBES.723022. Disponível em: https://gaexcellence.com/aijbes/article/view/5127. Acesso em: 25 may. 2025.