NUR HAFIFA ISWATI; NUR QURRATUL’ AINI ISMAIL; HASSAD HASSAN; NUR NAJMILIA ZULKIFLI. THE FACTORS OF MALAYSIA’S CONSUMER ENGAGEMENT TOWARDS BRAND AWARENESS ON TIKTOK. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 7, n. 24, 2025. DOI: 10.35631/AIJBES.724007. Disponível em: https://gaexcellence.com/aijbes/article/view/5203. Acesso em: 1 jul. 2025.