AIMI NADIA IBRAHIM; NOOR HASMINI ABD GHANI. EXPLORING THE EFFECTS OF BRAND EXPERIENCE AND BRAND TRUST ON BRAND LOYALTY: THE MEDIATING ROLE OF BRAND LOVE. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 7, n. 24, 2025. DOI: 10.35631/AIJBES.724020. Disponível em: https://gaexcellence.com/aijbes/article/view/5411. Acesso em: 2 jul. 2025.