AHMAD TAJUDIN, B. D.; ENG , M. C.; JASMIN, N. Z.; HALIL, N. A.; WONG, M. BRAND BOYCOTT AND ISRAEL-HAMAS WAR 2023: MALAYSIA MCDONALDʼS AND STARBUCKS BRAND RESPONSE AND PERCEPTION. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 7, n. 25, 2025. DOI: 10.35631/AIJBES.725021. Disponível em: https://gaexcellence.com/aijbes/article/view/5817. Acesso em: 17 sep. 2025.