ESA, N. E. Y.; ABDUL RAHMAN, A.; AHMAD, N. A. THE IMPACT OF ETHICAL TRANSPARENCY ON CONSUMER TRUST IN AI-DRIVEN MARKETING: A CONCEPTUAL FRAMEWORK. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 7, n. 25, 2025. DOI: 10.35631/AIJBES.725032. Disponível em: https://gaexcellence.com/aijbes/article/view/6049. Acesso em: 30 sep. 2025.